“There are three main pitfalls that we see FBA sellers make continually that affect their overall performance in the long term, are you interested in taking your Amazon store to the next revenue goal check zonbase reviews.
They forget about their brand
Yes, you are selling on Amazon and yes it is their platform. But in the end, you want the customer to know who you, the seller are. Create your own products under your own brand. This is not a difficult achievement in this day and age.
any number of crowdsourcing sites to develop a logo and brand image. This provides more control over profitability and growth.
Being a re-seller of other brands is not a long-term profitable strategy unless you have a supply chain advantage. When you look at the big re-sellers on Amazon, they are all tied to a major distributor or wholesaler.
When FBA sellers do not own the product page and are just another seller on someone else’s listing they are vulnerable. The only advantage is the price. If others have a better cost advantage on the product, then you will win the buy box infrequently. Especially if it is a high-velocity item. Playing the online arbitrage game of trying to find products cheap in one channel and sell them on another is a lot of work for a small profit.
They don’t make use of the tools Amazon provides
We have met far too many sellers who are equipped with finding a great tool to help them. Most of these tools are just harvesting information that is already in your account. The best place to find relevant target search terms is in your advertising reports for example. Also, Amazon collects and reports your sales tax. It is built into your account.
What sellers should be focused on is getting into the brand registry. This enables sellers to create a storefront that allows the use of video, images, and expanded content to discuss what you are all about. The registry also provides the use of Enhanced Brand content product pages, similar to A+ pages on Vendor Central. Inclusion in the registry also enhances your campaign manager, providing more tools for advertising.
They don’t fully understand Amazon marketing services
FBA sellers need to stop treating Amazon ad campaigns as if they were Adwords. It is not the same. Amazon campaigns get more efficient the more optimized your product pages are. The best way to lower your ACoS (advertising cost of sale/spend) is by optimizing pages. Make sure that the Targets you are selecting in ads match up to what you have on your product pages.
Pull your advertising reports each week, use the information they are providing and make changes to your ads and your product pages. There is no information more valuable than these reports on Amazon.
Amazon marketing for FBA sellers
On the database side of a product page, you cannot use your competitor’s name or brands in any search term fields. But you can on the ad side. So build ads to target your competition.
Your ad reports are telling you the exact competitors’ product ASIN’s a customer was on when they saw your ad. That is great information to help you do a better job of targeting. When your pages are optimized, your CPC will be about 60% of the suggested bid for a targeted search term”.
