The main concerns that your company should have when creating an e-commerce and planning customers’ online transactions are:
- user data security
- digital user experience
- online user support
To ensure that your online transactions respect these concerns, it is necessary to follow the following tips on E-Complish.
- Use quality servers for the website
Consumers look for secure websites that provide an agile and effective experience with text to pay.
For this to happen, your company needs to invest in quality servers, which allow:
identify possible invasion attempts;
have the flexibility to customize your business page;
access multiple consumers at the same time and without failures;
load information quickly.
A well-structured and powerful website meets consumer expectations, bringing more confidence to your business.
- Invest in safe and reliable payment methods
Customers provide a lot of sensitive data to a company during purchase, such as bank and credit card details. Therefore, your business must invest in payment methods that are known to be secure to avoid fraud, cloned cards, and data accessed by criminals.
One possibility is to use an e-commerce payment platform. This allows you to outsource the responsibility for ensuring data security on the internet to a trusted company in the market that specializes in just that.
Using a service that has security certificates and market experience further increases trust in your website and, consequently, in your brand.
In addition, by investing in intermediation for payment of purchases, it is possible to offer new means of payment to consumers, including bolero, debit card, credit, Pix, etc. This increases customer satisfaction, who seek diversity when paying for their purchases.
- Take care of customer data
Customers trust the company with their ID, CPF, credit card, and address data. This sensitive and private data needs to be treated in the safest way possible.
Among the main security recommendations that your website must guarantee in online transactions are:
Use security mechanisms to protect information, such as encryption. Through it, technology scrambles users’ information and makes an attack practically impossible;
invest in the acquisition of security seals, such as the SSL certificate (secure sockets layers), a powerful encryption system;
create privacy policies that must be easy to read and transparent;
Add a section on the website with customers’ main questions.
- Invest in website usability and responsiveness
Customers are increasingly looking for simple, intuitive, and fast websites. Research has shown that 53% of visitors abandon mobile websites that take more than three seconds to load.
The 2021 Zendesk Customer Experience Trends Report showed that 65% of customers want to buy from companies that offer fast and easy online transactions.
You must invest in UI design, UX design, and customer journey mapping to implement this.
By investing in UI design (user interface), your company ensures that the design of the website and the way the user interacts with it are the best possible. Here, your business invests in a website that is clear and pleasant to read, with fonts of adequate size and intuitive paths.
When thinking about user experience (UX design), your company must create a simple, objective navigation experience that meets the main needs of customers.
The goal is to simplify the customer journey as much as possible. The less time and effort he needs to purchase, the better.
- Simplify the customer journey and provide quality service
Simplifying the consumer journey means creating quick and intuitive paths on your website, providing accessible purchase buttons, cart viewing, and easy payment.
Furthermore, a customer journey can only be simplified and optimized if your company offers quality service.
Invest in the channels where your customer is present: social networks, email, instant messaging applications, etc. In addition, there is support on the website with chat and a help center.
If the customer wants a quick transaction, he expects customer service to measure up. To avoid wasting time and offer 24-hour service, investing in self-service technologies , such as chatbots, is possible.
This provides a safe online shopping experience that meets the customer’s main needs.
